Questionnaires and Target Audience

This post is about the target audience as to which my final piece is aimed at.
I completed a questionnaire amongst several people aged between 15-65 all about my genre of film, apocalyptic horror thriller.

Do you enjoy this genre of film?
There was range of different answers depending on the age of the person. Generally, the younger group (15-18) enjoy these type of films whereas the older group (40-65) didn't share as much enthusiasm. When asked to develop their answers as to why they felt that way, one commented upon the typical conventions. They found the use of blood, violence, gore and bad language wasn't to their taste whereas the younger group didn't comment upon these at all. This may be because we have become desensitised to these conventions as this genre of film has been apart of the popular culture for a large number of years.

What would you expect to see in the opening credits of this genre?
A lot of people answered with the same ideas. Blood, gore, weaponry, derelect buildings, broken down vehicles, news reels etc. These are all typical conventions of this genre of film. However, no one actually mentioned the characters of the film. It seems the people I interviewed were more focussed on the setting and surroundings rather than the characters or narrative of the story.

Have you seen any films of the genre where the opening sequence particularly stands out to you?
There was a handful of different answers to this question and World War Z was one that was mentioned a few times both among the younger and older generations. There were also other films from different sub genres such as horror comedy. Zombieland and Shaun of the Dead were the top contenders mentioned in the younger genrations. Shaun of the Dead was an interesting answer as it contains non of the typical conventions listed in the previous question. In the older group there was a lack of answers other than WWZ. This is perhaps because as shown in the previous question, they prefer other genres of films.

There was also standard questions asked such as their age and gender. It seems that the younger generation seem to enjoy this genre more than the middle aged and elderly. This is why my primary target audience will be of the age 15-24 as these were the ages of the people who I interviewed who showed much enthusiasm towards this genre. In terms of gender, there wasn't much difference between male and female. Typically, you'd imagine males to enjoy this genre more due to the violence, blood and gore and explicit scenes, However, the females of the younger group also displayed their interests of the genre. Particularly, one female was able to give me a large list of apocalyptic films, zombie films and horror thriller films. She was even able to list a few foreign films from Sweden, Norway, Spain and France as she is a big fan of the genre.

So in conclusion, my target audience is 15-24 years olds as this was the most popular group who enjoy this genre.

Until next time,
                         Toni